Problem Statement 1
Beata’s profitability has generally remained low since the business inception and continues to decline with a GPM of 20% recorded in 2019.According to Houston Chronicles, traditional retail store are generally known for GPM of 45%. The industry continues to evolve as customer expectations increase coupled by rapid technological advancements and rise of omnichannel commerce. To remain competitive each retailer has to consider the profitability of their business model and products using analytics. This insight create a better approach to evaluate the profitability of Beata’s business model and products from 2016 to 2019.
https://smallbusiness.chron.com/average-gross-profit-margin-small-retail-business-22607.html
https://www.houstonchronicle.com/business
Beata’s profitability has generally remained low since the business inception and continues to decline with a GPM of 20% recorded in 2019.According to Houston Chronicles, traditional retail store are generally known for GPM of 45%. The industry continues to evolve as customer expectations increase coupled by rapid technological advancements and rise of omnichannel commerce. To remain competitive each retailer has to consider the profitability of their business model and products using analytics. This insight create a better approach to evaluate the profitability of Beata’s business model and products from 2016 to 2019.
https://smallbusiness.chron.com/average-gross-profit-margin-small-retail-business-22607.html
https://www.houstonchronicle.com/business